Journal · Category
9 essays
Countdown timers, popups and interstitials were all built for one reader: a distracted person with a scroll wheel. That reader now arrives second. What the machine needs from a page turns out to be what a person needed all along.
A website that keeps itself current, answers your customers, and helps itself get found by AI. What an agentic website is, what it isn't, and the one question that tells you whether you need one.
A content system turns scattered ideas into a body of evidence. It helps humans, search engines, and AI systems understand what your brand is qualified to answer.
Search visibility now includes Google, AI Overviews, Perplexity, ChatGPT, maps, voice, social platforms, and recommendation systems. Ranking is only one surface.
Most AI strategy is focused on internal productivity. For brands, the external question is sharper: when buyers ask AI about your category, do you appear?
Personal brand is not self-promotion. It is the documented position that helps people and systems understand why you are the obvious choice.
A brand operating system creates consistent signal across every touchpoint so people, search engines, and AI systems understand what your business is and why it matters.
E-E-A-T is how Google describes the qualities of content and sources that deserve trust. The work is not checking boxes. The work is building a record.
SEO optimizes for position. AEO optimizes for selection. Here is what changes when search becomes an answer and visibility becomes recommendation.