AEO vs SEO vs GEO: 7 Differences That Decide Who Gets Named
SEO competes for a position on a page of links. AEO competes for a mention inside a single answer. Seven differences decide which one you're winning.
Yvonne Boustany
Put your business in the right context.
Most of your business comes from people who heard your name. Then they look you up: your site, your Google listing, what ChatGPT says. We make all three say the same true thing, and keep it that way, so you don't have to. A Houston studio, fourteen years, by word of mouth.
The two minutes
What the person who heard your name finds.
01
Your name, in the answer.
When a customer asks ChatGPT or Google who to call, they can only name what they can read about you. We make your site, your listing, and your profiles say the same true thing, so your name is the one that comes back.
02
A site that answers.
They read your site for two minutes and decide. Every page says what you do now, for whom, and how to begin, so the two minutes end with a call instead of a shrug.
03
Still current after launch.
Written from what you tell us, published when you say yes, dated. The site stays right the week nobody’s looking, and you never have to think about it until something needs you.
It begins the same way for everyone. Thirty minutes on the phone. The same day, a note with what we’d do first and what it costs. Then the work, which you read before anyone else does. Most begin with one page. Book the 30 minutes →
Who we work with
Places people choose on purpose.
What clients say
“Yvonne and her company have been great since before the launch of BeDESIGN. Not only in the implementation of all our online sources but also in connecting every single dot with the right people to make it a success. … Thank you for treating our company like yours.”
“What I believe sets Yvonne apart from the others is her passion for what she does and the partnership that she creates with you.”
“Yvonne came to the rescue when we needed to fully launch a new B2B brand in 60 days in the middle of a pandemic. … Since that time, Capture White Space has served as an extension of our brand marketing team.”
“I started working with Yvonne in 2016, when I asked her to help me with a website for my law firm. She did such a great job at such a competitive price that I've since used her for many other projects. … She's also very responsive and a pleasure to work with.”
Not sure which one?
Talk about your business for 30 minutes.
We’ll tell you what we would fix first, whether it’s something we offer or not. It’s a phone call, not a funnel.
From the Journal
Notes on getting found
AI Watermarks: When They Matter, When They Don't
Every image you make with the big AI tools now carries an invisible serial number. Here's when that matters for a business, and when it doesn't.
Yvonne Boustany
Google Preferred Sources: How to Get Your Website Selected
What it is, why it matters, how to check your site, and exactly how to let readers choose you.
Yvonne Boustany
Stay in touch
Notes from the quiet part.
One short note for business owners: what changed in how customers find you, and one thing to do about it. Roughly every two weeks. Unsubscribe anytime.