AEO vs SEO vs GEO: 7 Differences That Decide Who Gets Named
SEO competes for a position on a page of links. AEO competes for a mention inside a single answer. Seven differences decide which one you're winning.
Yvonne Boustany
Capture White Space
Put your business in the right context.
Yvonne Boustany's studio, in Houston. Fourteen years, by word of mouth. Websites, listings, and the words on them, for interior designers, restaurants, hotels, and clinics. The prices are on the services page.
The work
What the referred visitor finds.
01
Your name, in the answer.
When a customer asks ChatGPT or Google who to call, the machines can only name what they can read. We make your record readable: the site, the listing, and the profiles saying the same true thing.
02
A site that answers.
The referred visitor reads your site for two minutes and decides. Every page says what you do now, for whom, and how to begin, in words a person and a machine can both read.
03
Still current after launch.
Drafted from what you tell us, published on your yes, dated. The site stays accurate the week nobody’s looking, without you managing it.
Whichever one you need, it begins the same way: thirty minutes on the phone, then a note the same day with what we’d do first and what it costs. Most begin with one page. Book the 30 minutes →
Where to start
Fix the thing that is in the way.
Who we work with
Places people choose on purpose.
- Interior designersThe work is beautiful. The site is where it goes quiet.
- RestaurantsThey've decided to go out. They haven't decided on you.
- Hotels and clubsThe booking site takes the margin. The guest never learns your name.
- Med spas and clinicsThe assistants are careful with health. Most clinic sites give them nothing to go on.
- Based in Houston.The Houston page
What clients say
“Yvonne and her company have been great since before the launch of BeDESIGN. Not only in the implementation of all our online sources but also in connecting every single dot with the right people to make it a success. … Thank you for treating our company like yours.”
“What I believe sets Yvonne apart from the others is her passion for what she does and the partnership that she creates with you.”
“Yvonne came to the rescue when we needed to fully launch a new B2B brand in 60 days in the middle of a pandemic. … Since that time, Capture White Space has served as an extension of our brand marketing team.”
“I started working with Yvonne in 2016, when I asked her to help me with a website for my law firm. She did such a great job at such a competitive price that I've since used her for many other projects. … She's also very responsive and a pleasure to work with.”
Not sure which one?
Talk about your business for 30 minutes.
We’ll tell you what we would fix first, whether it’s something we offer or not. It’s a phone call, not a funnel.
From the Journal
Notes on getting found
AI Watermarks: When They Matter, When They Don't
Every image you make with the big AI tools now carries an invisible serial number. Here's when that matters for a business, and when it doesn't.
Yvonne Boustany
Google Preferred Sources: How to Get Your Website Selected
What it is, why it matters, how to check your site, and exactly how to let readers choose you.
Yvonne Boustany
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