AEO vs SEO vs GEO: 7 Differences That Decide Who Gets Named
SEO competes for a position on a page of links. AEO competes for a mention inside a single answer. Seven differences decide which one you're winning.
Yvonne Boustany
Capture White Space
Do you want to repeat yourself? We can fix that.
Tell us about your business once. The website, the listing, the profiles, and the answers the assistants give all stay current from that one conversation. You keep the relationships.
The work
Three things that go wrong
01
You're not in the answer.
A customer asks ChatGPT or Google who to call, and someone else gets named. We find out what the machines can and can't read about you, and fix what's keeping you out.
02
Your site looks fine and does nothing.
Websites, stores, and custom apps built around how your business actually runs: fast, calm to use, and readable to the people and the machines that recommend you. Not a template with your logo on it.
03
It went quiet after launch.
Sites drift the week nobody's looking. Careful automation keeps yours accurate, useful, and working, without you managing it.
Whichever it is, it starts the same way: one page, fixed, for $750. See the services →
Who we work with
Places people choose on purpose.
- Interior designersThe work is beautiful. The site is where it goes quiet.
- RestaurantsThey've decided to go out. They haven't decided on you.
- Hotels and clubsThe booking site takes the margin. The guest never learns your name.
- Med spas and clinicsThe assistants are careful with health. Most clinic sites give them nothing to be careful with.
- Based in Houston.The Houston page
What clients say
“Yvonne and her company have been great since before the launch of BeDESIGN. Not only in the implementation of all our online sources but also in connecting every single dot with the right people to make it a success. … Thank you for treating our company like yours.”
“What I believe sets Yvonne apart from the others is her passion for what she does and the partnership that she creates with you.”
“Yvonne came to the rescue when we needed to fully launch a new B2B brand in 60 days in the middle of a pandemic. … Since that time, Capture White Space has served as an extension of our brand marketing team.”
“I started working with Yvonne in 2016, when I asked her to help me with a website for my law firm. She did such a great job at such a competitive price that I've since used her for many other projects. … She's also very responsive and a pleasure to work with.”
The deeper end of the range is serious, regulated work: medical devices for Endo-RX — the Rhino line we helped brand and market was later acquired by ConMed — and QT Medical, and a years-long design and content partnership with RSi, a healthcare revenue-cycle company.
Not sure which one?
Talk about your business for 30 minutes.
We’ll tell you what we would fix first, whether it’s something we offer or not. It’s a phone call, not a funnel.
From the Journal
Notes on getting found
AI Watermarks: When They Matter, When They Don't
Every image you make with the big AI tools now carries an invisible serial number. Here's when that matters for a business, and when it doesn't.
Yvonne Boustany
Google Preferred Sources: How to Get Your Website Selected
What it is, why it matters, how to check your site, and exactly how to let readers choose you.
Yvonne Boustany
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