Invicta Health Solutions Logo
Invicta Health Solutions provides revenue cycle services for hospitals and health care systems. The logo consists of a shield and a digital tree element representing protected health information and technology. A custom font was designed for the word mark.
Key Aspects of Designing
The tree element represents protected health care information, growth, and advances in technology. The shield represents protection for health care information and the technology that powers Invicta’s proprietary solutions. To create the tree element, we took inspiration from printed circuit boards while the shield element was intended to be simple and balanced. The font was inspired by a traditional sans-serif fonts and it acts as a complimentary tool to the shield. While legibility was a key aspect of designing, the sharp, angled corners provided edge and character.
We created portrait, landscape and responsive versions of the logo.
Areas of Use
To make sure that the appearance is preserved properly, the logo was designed to be responsive. Based on the area of use, the tree element uses less details in order to avoid reproduction issues.
Areas of Use
To make sure that the appearance is preserved properly, the logo became responsive. Based on the area of use, the tree element uses less details in order to avoid reproduction issues.
Style Guide
We built a simple, yet effective brand guide to accompany the iconic Invicta Health Solutions logo. Rules include: complimentary colors, ways of use and preferred fonts. The style guide serves as a clear reminder of how and how not to incorporate Invicta brand elements.
WAYS TO USE THE LOGO
LAYOUTS
LOGO ALIGNMENT
MEASURING THE LOGO
CLEAR AREA
LOGO RESPONSIVENESS
COLOR PALETTE
TYPOGRAPHY
In Action
Since the design was completed, the Invicta logo has appeared on countless screens: social media, letterhead, website or ppt presentations – just to name a few. T-shirts, hats, business cards and other items proudly carry the Invicta Health Solutions shield.
Areas of Use
To make sure that the appearance is preserved properly, the logo became responsive. Based on the area of use, the tree element uses less details in order to avoid reproduction issues.
