Face Forward

As a facial plastic surgery specialist, our client asked us to create a logo by using silhouettes of faces with a little mystical touch to it. The final result is a curvy, loose logo that embraces beauty.

Face Forward Logo

As a facial plastic surgery specialist, our client asked us to create a logo by using silhouettes of faces with a little mystical touch to it. The final result is a curvy, loose logo that embraces beauty.

Key Aspects of Designing

After profiling we’ve made studies of faces. We’ve tried to find the most simple lines and elements which build up appealing faces. During designing we’ve created gender neutral faces, more masculine and more female faces to see which shapes work the best. At the end of this process, two faces were selected and combined in a unique way. We’ve selected purple as a color of mysticism. Eventually our client contributed in the process and we’ve collaborated until approval. A final detail that we’ve added was the soft border that created the illusion of depth.

Areas of Use

We’ve created and tested versions with different line weights to make sure that the logo will be legible and appealing both on screen and on printed materials.

Areas of Use

To make sure that the appearance is preserved properly, the logo became responsive. Based on the area of use, the tree element uses less details in order to avoid reproduction issues.

In Action

The logo that we’ve designed has reached countless people. It’s been the most important element of the branding and since the designing it has appeared on website, social media, business cards, folders and flyers.

Areas of Use

To make sure that the appearance is preserved properly, the logo became responsive. Based on the area of use, the tree element uses less details in order to avoid reproduction issues.